Member Survey results are in – this is what you told us
14 Feb 2025
The results of the NT Seniors Card Members Survey are in from the highest number of participants ever.
This feedback helps us improve the NT Seniors Card program and assists us in working to provide meaningful benefits. The results indicate that Territory Seniors are making the most of their cards and how they are using them. The figures below are based on 695 responses.
- Motor Vehicle registration discounts: 80% * accessed this discount and found it very helpful.
- Regular usage: 23% used cards monthly, 19% weekly, and 50% annually to unlock savings.
- Travel benefits: 40% used interstate discounts on transport, tourism and entertainment.
Positive ratings and popularity
An impressive 45% of survey respondents gave the NT Seniors Card program a 5-star rating and 31% awarded it 4-stars. This score indicates the program’s value to NT seniors. Those surveyed wanted to see more businesses from the following sectors added to the program: food outlets, accommodation, restaurants, cafes and takeaways, fuel stations, insurance providers and mobile phone services.
The most popular businesses for card use included: food outlets, entertainment venues, restaurants, cafes, clubs, hair and beauty salons, travel and tourism operators and pharmacies.
Importance of visibility
Survey feedback emphasised the importance of raising the visibilty of participating Business Partners, particularly with signage. 70% of respondents wanted more visible signage at those businesses accepting Seniors Cards. In response to this, Seniors Card staff have sent more decals (door stickers) and point-of-sale materials (seen at the counter) to Business Partners.
Senior-friendly businesses
We asked Seniors Card members, what makes a business “senior-friendly”? Survey respondents replied that senior-friendly businesses:
- Offer discounts
- Ensure accessibility (e.g., parking, ramps, wide doorways)
- Provide respectful and patient customer service.
4 Ways to get the most of the Seniors Card program
- Visit the online Discount Finder and plan where to shop before you leave home
- Remember to take your Seniors Card out with you
- Always ask for a Seniors Discount even at unregistered businesses.
- Follow our Facebook page for updated information about new Business Partners and offers from existing ones.
Source: NT Seniors Card Members Survey 2024.